If you're writing about us, building an integration, designing a co-marketing piece, or porting the look into another surface — start here. Everything is free to use within the guidance below.
A bordered circle and a four-pointed sparkle. The sparkle carries the brand color; the circle stays the surface color. Use the wordmark with the sparkle glyph only at the end — never inside the word.
Krytz uses a navy primary with gold as the premium-CTA accent — against warm creams and ink. Status colors stay muted: we use them where data needs to be read, not where decoration would be nice.
Sans for everything readable. Mono for everything traceable — counters, labels, timestamps, activity history lines. Tight letter-spacing on display sizes; looser on metadata.
We tell users what to do, and we explain why. We don't hedge. We don't gamify. We don't pretend complexity is simple — we earn trust by being legible.
"Send the Asha proposal. It's blocking the launch and the deadline shifted forward."
"You might want to consider possibly looking at the Asha proposal when you have a moment 😊"
"3 tasks deferred. 1 blocker. You're on track for the Friday launch."
"🎉 You're crushing it today! 12 tasks completed! Keep up the streak!! ✨"
All icons live on a 24×24 grid with 1.5px strokes and 2px corner radius. Filled only where status matters (blockers, primary actions). Otherwise outline.
Krytz spacing is an exponential scale starting at 4px. Radii bias toward soft — every container is between 8 and 28px depending on size.
The full brand kit — logos in SVG, color tokens in CSS / JSON, the icon set as a sprite sheet, type specs as Figma styles. Public license, no attribution required.